So DKam Fishing is one of the more innovative musky fishing channels I've seen to date, he does shorties instead of long fishing videos on YouTube and Instagram, and it works too, not only for gaining subscribers and views, but for promoting new innovative custom muksy lures on the market too.
That's how I came across the Poseidon Swimbait! I was blown away how innovative he got with his musky and pike videos, they're short to the point showing a specific lure works, but they're very very funny too like this Amur Pike video. Then the angler who makes the musky lure will announce on Facebook when they'll do a bait drop time and place, using this site poseidonswimbaits.com, then they sell out within minutes. Good example of how social media can be used very effectively to sell a fishing lure! And bait drop announcements are ingenious, that way you're not stuck in your Garage or Basement making lures all the time and are allowed to fish, they usually keep the popular trident sold out until they want to sell some more. There's just all types of different ways to do things on the internet, this a new type of method, I don't know about you but I don't want to be stuck making musky lures all my life even though it may be a great way to get your company or lure off the ground.
Lot of other anglers starting to notice the popularity of shorts and even copy Dkam's style, there's one angler on Facebook who copied Dkam's style and doesn't actually catch fish, just shows off an expensive musky bait and says there's musky being caught here, showing off the spot(one was metro park), but catches nothing
yet still gets thousands of views and likes, believe it or not works well too, has a whole facebook page of videos of catching no fish and thousands of subscribers, which I was kind of blown away. When I find the video or channel again, I'll post it, facebook doesn't really allow you to search their reels which is weird.Some of these modern day anglers have found a new niche on growing popularity, sometimes you had to do something entirely different to gain a lot of traction with long videos, for instance Peeln Drag with his underwater ice fishing videos which was very innovative. But short videos is where it's at right now I think. And if you're worried about blowing up spots, showing landmarks in the background, a tight condensed video like this s may be right up your alley, especially for you musky guides. However, some musky guides are doing short videos with only doing photos of the fish, I mean a photo doesn't necessarily show that you've actually caught a musky on that specific lure does it? Why you have to actually show true video footage of you catching the fish on that particular lure, whether it be using an action cam like the GoPro, food for thought.
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